How to Build Your Classical Music Brand by Leveraging Subdomains
As a web designer and software engineer with a passion for music, I've found a unique way to merge my skills and interests: by creating personalized websites for musicians that showcase their talent and elevate their brand. One powerful tool in my arsenal is the strategic use of subdomains, which streamline navigation and contribute to a cohesive online presence.
Understanding Subdomains and DNS Settings
Before delving into the value of subdomains, let's cover the basics. A subdomain is essentially an extension of your main domain, allowing you to create distinct web addresses for different sections of your site. For example, if my main domain is garrettjohnlaw.com, I can create subdomains like design.garrettjohnlaw.com or software.garrettjohnlaw.com.
Setting up a subdomain involves configuring your Domain Name System (DNS) settings. This typically involves creating a CNAME (Canonical Name) record that points to the specific location or server where your subdomain is hosted. This process ensures that when visitors enter your subdomain URL, they are directed to the correct web content.
Adding Value through Personal Branding
Now, let's explore how subdomains contribute to personal branding, especially in the context of musicians and their online presence. Consider the example of Ryan Cohan, a versatile pianist and composer, and the KAIA String Quartet, a dynamic ensemble dedicated to promoting Latin American music.
Ryan Cohan's album, "Originations," is a collaborative effort with the KAIA String Quartet, a partnership that exemplifies the fusion of different musical genres and traditions. By creating a dedicated subdomain for this project, such as originations.ryancohan.com, Ryan can showcase not only his own work but also the collaborative efforts with KAIA.
Similarly, KAIA String Quartet can leverage subdomains to highlight their diverse repertoire and collaborations. For instance, they could have subdomains for past collaborations or present their educational initiatives through a subdomain like education.kaiastringquartet.com.
The Power of Integration
By integrating these subdomains with their main websites, both Ryan Cohan and KAIA String Quartet strengthen their personal brand and create a seamless online experience for visitors. Each subdomain serves as a gateway to a specific aspect of their musical journey, whether it's showcasing albums, collaborations, or educational endeavors.
As a web designer and software engineer specializing in musician-centric websites, I understand the importance of storytelling and branding in the digital age. By strategically utilizing subdomains, I help my clients craft a compelling narrative that resonates with their audience and amplifies their impact in the music industry.
Who Cares?
In conclusion, subdomains are not just technical constructs; they are powerful tools for personal branding and storytelling. Whether you're a solo artist, music educator, ensemble, or institution, leveraging subdomains can elevate your online presence and reinforce your unique identity in the digital landscape. As a musician and web designer, I'm here to help you harness the full potential of subdomains and build a captivating online presence that reflects your artistic vision.
